Health was a critical issue to Americans long before COVID-19 – but the pandemic has brought emerging wellness trends into sharp relief. From telehealth to Pelotons – recognizing and leveraging the forces driving consumer behavior today is crucial to smart planning in the health sector.
In this new ebook, Rachel Bonsignore of GfK Consumer Life takes an in-depth look at such essential trends as
- proactive and DIY health
- tech and wellbeing
- the mainstreaming of mental health
- the new natural brands