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The "dark" side of marketing 

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It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and impossible to measure, until now. In this episode, we sit down with Natasha Stevens, EVP at GfK as she helps shed some "light" on all the marketing you can't see.

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Natasha Stevens
EVP, Strategy and Product Innovation
GfK

Natasha is a thought leader and innovator with over 20 years’ experience in digital research. Throughout her career, her focus has been building digital research products and business models while leading research teams in professional services organizations. She currently leads strategy and product innovation for GfK in North America. including the creation and accelerated roll-out of digitized, scalable solutions. She also oversees the commercialization of data partner-enabled solutions through identification of unique market opportunities to create value in the U.S. to then scale to other markets.

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Video

Video: Leverage the Power of Dark Marketing for Your Brands

In this video presentation, you will learn more about this breakthrough offering, which combines best-in-class data with agile marketing and an intuitive reporting platform.

The GfK/BrandTotal combination empowers smarter: 

  • Campaign planning & monitoring
  • Creative & message analysis
  • Consumer insights
  • Brand identity & activations
  • Data discovery, trend analysis and reporting
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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.