Emerging shopping trends: What to watch

with Joe Beier

From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while traditional methods have evolved. In this episode, Joe Beier takes us through emerging purchase journey trends and the long-term implications of pandemic brand trial and switching. Tune in to understand the wants and needs of shoppers both this holiday season and as we enter the new year.

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Joe Beier
EVP, Consulting, Consumer Insights

Joe is a senior member of GfK’s Consumer and Shopper Insights team where he builds insights foundations and activation initiatives. His passion for creative problem solving has fueled his successful track record- Helping clients identify and activate big ideas in the shopper and consumer space for nearly 20 years.  

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Video: Shoppers in a world of change: How disruption & innovation have transformed the purchase experience and FMCG

In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns. From click-and-collect to cross-channel buying, some consumers went all-in with ecommerce, while others just added a mask and social distancing to their usual shopping routines. In an in-depth learning session featuring insights from GfK’s FutureBuy® and other studies, GfK experts will take on:

  • emerging trends in purchase journeys - and how to meet shoppers halfway in 2021

  •  longterm implications of pandemic-inspired brand switching

  •  generational shifts in online versus in-person shopping

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.