In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns. From click-and-collect to cross-channel buying, some consumers went all-in with ecommerce, while others just added a mask and social distancing to their usual shopping routines. In an in-depth learning session featuring insights from GfK’s FutureBuy® and other studies, GfK experts will take on:
emerging trends in purchase journeys - and how to meet shoppers halfway in 2021
longterm implications of pandemic-inspired brand switching
generational shifts in online versus in-person shopping
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.