The future of work and a digital lifestyle

with Jola Burnett and Stacy Bereck

The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter experts Jola Burnett and Stacy Bereck cover the attitudes and behaviors of consumers when it comes to living a life dependent on technology. Understand how consumers feel about recent digital developments, the way it changes their daily lives, and what you -as a company- should be prioritizing in this tech-evolved world

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This episode features

Jola Burnett

Jola Burnett
VP, Consulting, Consumer Insights

Jola studies disruptions and innovation around the world to guide her clients on how to connect with today’s and tomorrow’s consumers, to pin-point high growth areas and tailor marketing strategies to future proof their business.

Stacy Bereck

Stacy Bereck
Managing Director, Consumer Insights

Stacy has over 25 years experience in marketing research. Stacy’s clients come to her to help them tackle their most challenging strategic business questions. During her career she has also served as the primary researcher, analyst, and writer for special trend reports on the environment, quality of life in America, media, generational behaviors, life-stage, grandparents, and the college and youth markets.  

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Video: Leveraging the new home tech landscape: A guide to consumers' changing minds

In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace. In this all-new session, the trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services. Topics will include:

  •  how smart speakers and other AI devices are becoming part of everyday life – or being left on the shelf
  •  beliefs and desires that should inform brand strategy around smart home
  •  how lifestyle trends and the pandemic of 2020 are inspiring consumers to reimagine life at home
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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.