How can car makers thrive as the pandemic recedes – or becomes a way of life? In this interactive session, Julie Kenar of GfK AutoMobility™ will take on key topics for auto brands in 2021, including:
how intenders are feeling about new-car commitments today – and the offers that appeal to them most
the rise of Electric Vehicles and hybrids – and whether this surge will become a larger force in the marketplace
shifts in the category landscape, driven by intenders’ changing wants and needs
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.