Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road trip? In this episode, Julie Kenar explains how the auto industry has been affected in 2020 – for better and worse. From pricing to sustainability, this episode will help you understand consumer priorities and expectations – and how you can encourage them to take the risk of buying a new car.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Julie has 20 years' experience in brand/advertising strategy and consumer insights. She has spent her career dedicated to the automotive industry and help positions on both the OEM and vendor sides of the business. She understands numerous facets of the business from dealer contact roles to forecasting sales, stock, and production, to launching new advertising campaigns, managing consumer-facing experiential events, and developing a new product to excite both dealers and customers in an effort to increase sales.
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