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"Driving" consumer expectations in 2021

with Julie Kenar

Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road trip? In this episode, Julie Kenar explains how the auto industry has been affected in 2020 – for better and worse. From pricing to sustainability, this episode will help you understand consumer priorities and expectations – and how you can encourage them to take the risk of buying a new car.

 

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This episode features

Julie Kenar

Julie Kenar
SVP, Mobility Consulting
GfK

Julie has 20 years' experience in brand/advertising strategy and consumer insights. She has spent her career dedicated to the automotive industry and help positions on both the OEM and vendor sides of the business. She understands numerous facets of the business from dealer contact roles to forecasting sales, stock, and production, to launching new advertising campaigns, managing consumer-facing experiential events, and developing a new product to excite both dealers and customers in an effort to increase sales. 

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Video

Video: The new intender landscape: Driving auto success in 2021 and beyond

How can car makers thrive as the pandemic recedes – or becomes a way of life? In this interactive session, Julie Kenar of GfK AutoMobility™ will take on key topics for auto brands in 2021, including:

  •  how intenders are feeling about new-car commitments today – and the offers that appeal to them most

  •  the rise of Electric Vehicles and hybrids – and whether this surge will become a larger force in the marketplace

  •  shifts in the category landscape, driven by intenders’ changing wants and needs

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.