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The world according to Biden and Trump supporters

with Kelly Augustine

They are calling it one of the most historic and important elections the country has ever had. In this episode, MRI-Simmons’ Kelly Augustine takes us through 5 polarizing election issues between Biden and Trump supporters in the US presidential elections- and the issues they surprisingly align on. She also sheds some light on the undecided voters and what is keeping non-voters from the polls. Tune in to understand why these groups collide on some of the biggest topics on the political stage.

 

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This episode features

Kelly Augustine

Kelly Augustine
Senior Custom Analyst
MRI-Simmons

Kelly Augustine is a Senior Custom Analyst at MRI-Simmons. Her market research experience spans more than 15 years across a variety of categories including CPG, finance, pharma/healthcare, and retail. She enjoys mining stories from data and delivering insights with a personality and voice that non-researchers can understand.

More resources

Study

Study: COVID-19: Parents, Politics and Pandemic Life

The MRI-Simmons COVID-19 tracking study monitors how and why consumer behaviors are changing as a result of the pandemic, as well as current and future attitudes and intentions.

This report reflects the third wave of our COVID-19 research, in which we explore:

  • Consumer expectations for COVID-19’s duration and impact
  • Comfort levels and satisfaction with safety protocols in different social and business settings
  • Back-to-school preferences
  • Expectations for the presidential election
  • Social response to BLM
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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.