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A timeline of COVID and its impact on consumers and brands

with Sarena Gerard

As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past episodes, we’ve discussed specific topics about the virus, from behavior and lifestyle changes to the back to school season. In this episode, we bring it all together for a full look at this year's pandemic-driven timeline. How has COVID-19 shaped our “new normal” as both consumers and brands? Tune in to find out.

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This episode features

Sarena Gerard
Research Associate
GfK

Sarena is a Research Associate on GfK's Consumer Insights team. Working closely with clients in tech, FMCG, and other sectors, she identifies game-changing consumer insights on topics such as consumer choice, technology, and mobile shopping. She has also been instrumental in executing GfK's ongoing research about the COVID-19 pandemic in the US.

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Audio

Audio: Changes in lifestyles and behaviors following COVID-19

Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. Understand consumers' lifestyles and behavior changes, what consumers think and how their behavior changes week on week, how consumer purchase behavior is evolving, and how consumers anticipate their situation and behavior to be after the crisis.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.