A timeline of COVID and its impact on consumers and brands

with Sarena Gerard

As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past episodes, we’ve discussed specific topics about the virus, from behavior and lifestyle changes to the back to school season. In this episode, we bring it all together for a full look at this year's pandemic-driven timeline. How has COVID-19 shaped our “new normal” as both consumers and brands? Tune in to find out.

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This episode features

Sarena Gerard
Research Associate

Sarena is a Research Associate on GfK's Consumer Insights team. Working closely with clients in tech, FMCG, and other sectors, she identifies game-changing consumer insights on topics such as consumer choice, technology, and mobile shopping. She has also been instrumental in executing GfK's ongoing research about the COVID-19 pandemic in the US.

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