Here's an obvious statement- technology surrounds our lives. From security systems and lighting to refrigerators and window shades, the futuristic smart home is here today. In this episode, we sit down with Consumer Trends Expert, Veronica Chen, to learn about the current state of smart home products and how the COVID-19 pandemic has propelled it. Who are the real consumers? And how do marketers reach them? Tune in to find out.
Veronica has over 15 years of experience helping Fortune 500 companies stay abreast of cultural shifts, disrupting forces, and evolving consumer needs. A thought-leader on consumer trends, Veronica has been instrumental in developing GfK Consumer Life’s annual global and US trends perspectives, and identifying some of the most important emerging trends and generational characteristics.
In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace. In this all-new session, the trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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