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The future of sustainability: What brands & marketers need to know

with Chris Fox, Cherie Leonard and Yuval Steinman

From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio version of GfK’s recent webinar, where thought leaders from Hanesbrands, Colgate, and Hyundai came together to discuss the prospects for sustainability – as a movement, a message, and a way of doing business. Drawing on decades of insights from the Green Gauge® study, they explore questions such as how COVID-19 has affected attitudes towards sustainability and what consumers want brands to say and do about the environment and climate change.

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This episode features

Chris Fox - Hanesbrands-1

Chris Fox
VP of Corporate Social Responsibility
Hanesbrands


Cherie Leonard

Cherie Leonard
Associate Director of Foresight and Sustainability Insights
Colgate Palmolive


Yuval Steinman.jpg

Yuval Steinman
Director of Corporate Planning
Hyundai Motor America

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Video

Video: The future of sustainability: What brands and marketers need to know

In the midst of a global pandemic, consumers remain passionate about sustainability – perhaps inspired by the ominous changes in our world. But as COVID-19 continues to rage, will sustainability become a lower priority? Should brands invest in a new “green” revolution?

In a special GfK Consumer Life roundtable, thought leaders from the brand and marketing worlds came together to discuss the prospects for sustainability – as a movement, a message, and a way of doing business

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.