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Going back to school in the time of COVID-19

with Frank Guagenti

In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors. In this episode, Frank Guagenti takes us through how parents are feeling as their kids start a new year- in-person, online, or both. Tune in to understand the varying opinions on how education systems are handling the pandemic, how it has affected brands that rely on back-to-school sales, and what it means for everyone listening.

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This episode features

Frank Guagenti-1

Frank Guagenti
Senior Research Manager
GfK

Frank helps manage a wide variety of custom research engagements. Working with a variety of clients serving both business and consumer markets, domestic and international. Frank’s responsibilities comprise a wide range of project management tasks, including proposal development, questionnaire design, implementation and management, with a focus on analysis and reporting.

More resources

: Consumer Pulse Study: Track consumer attitudes, behaviors in the wake of the Coronavirus

We read a host of statistics every day about new Coronavirus cases -- but not as much about how the crisis is affecting consumers’ shopping patterns and relationships with brands. A new US report series from GfK helps marketers and insights pros understand today’s changing attitudes and behaviors under COVID-19.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.