The Rise of eSports and its Fans

with Ben Paro

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.

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Ben Paro-1

Ben Paro
Account Director
MRI-Simmons' Brand Team

Ben is the resident specialist for all things Sports, Esports, and Gaming at MRI-Simmons. He is an evangelist for esports as central to the convergence of media, entertainment, sports, and technology, and promotes gaming as a crucial space for advertisers to align with the next generation of consumers. With his help, the most recent MRI-Simmons Fan Study includes the relevant segmentation of esports fans.

More resources


Study: Report: Insights into Esports Fans – July 2020

Esports represents a convergence of cultural, media, and tech trends, which has provided media/advertiser monetization opportunities beyond what gaming alone has been able to.

In this report, learn about the esports landscape, get a profile of esports fans, and understand the potential of this space for marketers.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.