PODCAST / EPISODE 15
Life Under Crisis: How consumers feel about COVID-19 and protests
With Sarena Gerard
Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check in with Sarena Gerard, who helps us understand how consumers feel. Tune in for the latest Consumer Pulse data, dissecting everything from consumers' future travel plans to how they think brands should address social issues.
Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Activism, anxiety, and the new consumer marketplace
In this troubled landscape, how do brands chart a path forward – to relevance, survival, and success? GfK brought together a panel of thought leaders and industry observers to consider where brands of all kinds go from here. Drawing on fresh insights from GfK’s ongoing Consumer Pulse and Consumer Life research, the group explores
- whether brands can or should ever revert to a conventional “selling” agenda
- what messages and offers consumers want from brands – now and in the future
- what role activism should play in a brand’s identity
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Listen to more episodesThis episode features
Sarena Gerard
Research Associate
Sarena Gerard
Sarena is a Research Associate on GfK's Consumer Insights team. Working closely with clients in tech, FMCG, and other sectors, she identifies game-changing consumer insights on topics such as consumer choice, technology, and mobile shopping. She has also been instrumental in executing GfK's ongoing research about the COVID-19 pandemic in the US.