PODCAST / EPISODE 14
Understand the forces shaping the future of shopping
With Joe Beier and Sarena Gerard
We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces that were already in play when the pandemic hit. In a new Thinking Ahead webinar, GfK’s Joe Beier and Sarena Gerard delve into new insights from our FutureBuy® research to explore the future of click-and-collect, social media buying, and more.
Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Shopping's Transformational Forces
While Covid has greatly impacted shopping, it did not strike in a vacuum, but rather is accelerating or slowing transformative forces already in motion. This session steps back from the current chaos to profile these transformational forces and to consider their implications for brands and retailers. It will draw heavily from the just-released 2020 wave of GfK’s FutureBuy survey of tens of thousands of shoppers worldwide and will touch on topics including most influential touchpoints, emerging shopping techniques and social media’s evolution from influencer to a transaction space.
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Joe Beier
EVP, Consultant, Consumer Insights
Joe Beier
Joe is a senior member of GfK’s Consumer and Shopper Insights team where he builds insights foundations and activation initiatives. His passion for creative problem solving has fueled his successful track record- Helping clients identify and activate big ideas in the shopper and consumer space for nearly 20 years.
Sarena Gerard
Research Associate
Sarena Gerard
Sarena is a Research Associate on GfK's Consumer Insights team. Working closely with clients in tech, FMCG, and other sectors, she identifies game-changing consumer insights on topics such as consumer choice, technology, and mobile shopping. She has also been instrumental in executing GfK's ongoing research about the COVID-19 pandemic in the US.