While Covid has greatly impacted shopping, it did not strike in a vacuum, but rather is accelerating or slowing transformative forces already in motion. This session steps back from the current chaos to profile these transformational forces and to consider their implications for brands and retailers. It will draw heavily from the just-released 2020 wave of GfK’s FutureBuy survey of tens of thousands of shoppers worldwide and will touch on topics including most influential touchpoints, emerging shopping techniques and social media’s evolution from influencer to a transaction space.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.