Why are we still talking about Millennials?

with Rachel Bonsignore

You've heard it before and you’ll hear it again. Millennials have been a hot topic for years now, but why? In this episode, we look into the minds of Millennials as the first of them turn 40. Learn what truly makes this generation different from the rest.

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This episode features

Rachel Bonsignore

Rachel Bonsignore
Senior Consultant, GfK Consumer Life

At GfK, Rachel provides clients with actionable and future-focused insights on the consumer landscape across a wide variety of industries, from CPG and food to entertainment and retail.  She frequently speaks publicly on emerging consumer trends, most recently at the National Retail Federation’s 2020 Big Show and 2019 NXT digital conference.

More resources


Blog: What does the future of Millennials look like?

Millennials may be the first truly global generation. Technology has broken down geographic boundaries, and these young adults are the product of not just their native cultures, but the tumultuous time during which they came of age.

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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.