PODCAST / EPISODE 09

Changes in lifestyles & behaviors following COVID-19

With Luis Molina

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Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. Understand consumers' lifestyles and behavior changes, what consumers think and how their behavior changes week on week, how the consumer purchase behavior is evolving, and how consumers anticipate their situation and behavior to be after the crisis.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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STUDY: COVID-19 Consumer Pulse

Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. Consumers are uncertain, anxious, and afraid. Weekly updates allow you to track trends over time, to quickly identify opportunities, and to manage potential risks early and effectively. You’ll receive:

Access to single country reports across 30 markets
An updated weekly deep dive to understand consumer perceptions, mood and behaviors over time
Detailed information about how informed consumers feel about COVID-19
Changes in consumers day-to-day life, purchasing patterns and media consumption
Forecast and respond to short and mid-term implications across every major industry
How to learn from other markets and what to anticipate next

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