Rewriting the Influencer Playbook

with Jola Burnett, Jasmine Enberg, and Tara Nolan

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval.

Listen to this episode:

Also listen on:

This episode features

Jola Burnett

Jola Burnett
VP, Consulting, Consumer Insights
GfK

Jola studies disruptions and innovation around the world to guide her clients on how to connect with today’s and tomorrow’s consumers, to pin-point high growth areas and tailor marketing strategies to future proof their business.


Jasmine Enberg

Jasmine Enberg
Senior Analyst, Insider Intelligence
eMarketer

Jasmine is an expert on social media and the shifting influencers marketplace. Read her stories at emarketer.com


Tara Nolan-1

Tara Nolan
VP, Global Growth
Havas Media & Creator of The Conscious Connoisseur

Follow Tara's conscious lifestyle brand The Conscious Connoisseur on Youtube, InstagramFacebookPinterest, or on the official Conscious Connoisseur website's email list. 

More resources

whitepaper: From AI to COVID-19: The transformation of influencers in a culture of doubt

From ultra-rich Hollywood families to 10-year-olds un-boxing the latest hot toys – influencers have taken on many shapes and sizes with the rise of online video and marketing. But with the rise of COVID-19, trust-challenged consumers have come to question the authenticity of even the most approachable informants, changing the influencer game in radical, unexpected ways. In a new GfK Consumer Life eBook, Jola Burnett explores the dramatic transformation of influencers – their roles, their identities, and even their flesh-and-blood humanity.

Thinking Ahead Logo 1 (1)

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.