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Thinking
Ahead

Your Leading-Edge Insights Podcast

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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Recent Episodes
50
A look at the top Latin America economies and their consumers

Latin America is often overlooked compared to other regions when it comes to global media...

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49
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape

Defining and aligning with their ideological “tribes” is a growing priority for Americans – and...

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49
How can brands embrace sustainability in meaningful and believable ways?

4 in 10 Americans said the pandemic has made them more likely to take an active part in...

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48
Deliver a fresh, compelling shopper experience in 2021

The challenges of the past year have inspired new and innovative ways for brands and retailers...

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47
A conversation with TerraCycle on sustainability

Are brands really taking on the challenge of sustainability? Could it even be a profit center?...

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46
How premium brands are leading economic recovery

In a post-pandemic world rocked by disruption, premium brands have proven that they can help a...

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45
Building connections beyond pride month

This episode is an audio version of MRI-Simmons' recent panel discussion on a company's...

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44
The Asian Powerhouses: Their consumers and values

Asia has been the engine of global economic growth for decades. As the world continues to get...

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43
The secret to mobile advertising

In the U.S., mobile media now exceeds one-third of all media spending. A 2021 GfK study shows...

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39
The next generation of data scientists

NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing...

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42
Are we “back”? An update on consumers and COVID-19

As COVID-19 restrictions loosen, over half of Americans say that they will be cautious going...

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38
What it means to have a 'healthy' brand

In today's times, brands are expected to be more than a logo. Consumers expect them to take...

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37
Trends to watch: The value of sustainability

The Economist's recent International Sustainability Summit covered environmental issues -and...

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36
A successful product's journey from idea to launch

80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate...

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35
How data can drive smarter decisions

Data on consumer buying habits may be common these days – but too often it sits in silos. Brands...

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34
How to optimize eCommerce and boost sales

The average person's attention span is around 8 seconds. How do you make sure consumers stop...

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33
What you need to know about B2B influencer marketing

When someone says "influencer marketing," your brain goes straight to consumer products....

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32
Using consumer trends for strategic insights

Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer...

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31
Trends to watch: Health & wellness

As the new year begins, the global pandemic has put a new spin on the health and wellness craze...

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12
Rewriting the Influencer Playbook

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their...

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29
Emerging shopping trends: What to watch

From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while...

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28
The future of work and a digital lifestyle

The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter...

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23
The future of sustainability: What brands & marketers need to know

From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio...

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22
Going back to school in the time of COVID-19

In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their...

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21
The changes and challenges of advertising

No matter who you are, you can’t escape ads. As a business, how can your ad speak louder and...

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19
The Rise of eSports and its Fans

Esports describes the world of competitive, organized video gaming. But who is its audience? And...

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18
Finding purpose in crisis: Brands, COVID-19, and social responsibility

In today’s world of deadly viruses and impassioned social protests – none of which will be...

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16
Bringing new precision to programmatic targeting

At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need...

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14
Understand the forces shaping the future of shopping

We know COVID-19 crisis has transformed shopping – but many of those effects may be short term....

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13
Creating Success Through In-Market Testing

In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead....

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12
Rewriting the Influencer Playbook

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their...

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10
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights

While “trending” may have become a buzzword on social media, distinguishing the deeper trends...

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9
Changes in lifestyles & behaviors following COVID-19

Consumers, brands, and retailers are finding themselves in uncharted territory during the...

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8
Is Sustainability still important in uncertain times? | Podcast

This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s...

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7
How American consumers are handling the COVID-19 outbreak

COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher...

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6
Today's Cannabis Consumers: Understanding their needs, concerns, and purchases

As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while...

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4
Coronavirus: Tracking its impact on brands & consumers

The world is a different place in 2020. COVID-19, or Coronavirus, has consumers staying home and...

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3
The "dark" side of marketing 

It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and...

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1
Why are we still talking about Millennials?

You've heard it before and you’ll hear it again. Millennials have been a hot topic for years...

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41
How brands can win consumers' hearts in the new marketplace

The past year has changed consumer experience is changing brand relationships in every category....

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40
The future of cookies: The impact on online marketing and consumers

In January 2020, Google announced that it would phase out third-party cookies by the year 2022....

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27
"Driving" consumer expectations in 2021

Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road...

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26
The world according to Biden and Trump supporters

They are calling it one of the most historic and important elections the country has ever had....

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25
A timeline of COVID and its impact on consumers and brands

As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past...

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24
The future of the smart home today

Here's an obvious statement- technology surrounds our lives. From security systems and lighting...

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20
How does Gen Z feel about COVID-19 and the future?

As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as...

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17
Activism, anxiety, and the new consumer marketplace

With devastated economies and the calls for social justice around the world, how to brands move...

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15
Life Under Crisis: How consumers feel about COVID-19 and protests

Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we...

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11
The Art of Digital Ad Targeting

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons'...

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5
Understanding CBD Consumers

CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product...

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2
Future of Retail: The Impact of Technology

The mixture of skyrocketing shopper expectations and exploding technologies is fueling a new era...

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