Thinking
Ahead

Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana...

Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC)...

Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer...

On average, people spend 100 days online in a year. With constant connectivity in the palm of...

A panel of global experts discusses dynamic new approaches to data and intelligent automation,...

In the past few years, eCommerce listings have become the main window for shoppers, making...

Latin America is often overlooked compared to other regions when it comes to global media...

Defining and aligning with their ideological “tribes” is a growing priority for Americans – and...

4 in 10 Americans said the pandemic has made them more likely to take an active part in...

The challenges of the past year have inspired new and innovative ways for brands and retailers...

Are brands really taking on the challenge of sustainability? Could it even be a profit center?...

In a post-pandemic world rocked by disruption, premium brands have proven that they can help a...

This episode is an audio version of MRI-Simmons' recent panel discussion on a company's...

Asia has been the engine of global economic growth for decades. As the world continues to get...

In the U.S., mobile media now exceeds one-third of all media spending. A 2021 GfK study shows...

NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing...

As COVID-19 restrictions loosen, over half of Americans say that they will be cautious going...

In today's times, brands are expected to be more than a logo. Consumers expect them to take...

The Economist's recent International Sustainability Summit covered environmental issues -and...

80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate...

Data on consumer buying habits may be common these days – but too often it sits in silos. Brands...

The average person's attention span is around 8 seconds. How do you make sure consumers stop...

When someone says "influencer marketing," your brain goes straight to consumer products....

Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer...

As the new year begins, the global pandemic has put a new spin on the health and wellness craze...

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their...

From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while...

The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter...

From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio...

In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their...

No matter who you are, you can’t escape ads. As a business, how can your ad speak louder and...

Esports describes the world of competitive, organized video gaming. But who is its audience? And...

In today’s world of deadly viruses and impassioned social protests – none of which will be...

At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need...

We know COVID-19 crisis has transformed shopping – but many of those effects may be short term....

In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead....

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their...

While “trending” may have become a buzzword on social media, distinguishing the deeper trends...

Consumers, brands, and retailers are finding themselves in uncharted territory during the...

This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s...

COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher...

As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while...

The world is a different place in 2020. COVID-19, or Coronavirus, has consumers staying home and...

It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and...

You've heard it before and you’ll hear it again. Millennials have been a hot topic for years...

The past year has changed consumer experience is changing brand relationships in every category....

In January 2020, Google announced that it would phase out third-party cookies by the year 2022....

Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road...

They are calling it one of the most historic and important elections the country has ever had....

As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past...

Here's an obvious statement- technology surrounds our lives. From security systems and lighting...

As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as...

With devastated economies and the calls for social justice around the world, how to brands move...

Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we...

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons'...

CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product...

The mixture of skyrocketing shopper expectations and exploding technologies is fueling a new era...