Your Leading-Edge Insights Podcast

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

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Recent Episodes
American Women: How They Feel & What They Do

American women across the generations often have very different attitudes and values. The pandemic...

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Diversity & Inclusion in Research

For thousands of companies around the world, diversity, equity and inclusion (DE&I) has moved front...

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How manufacturers should leverage GSA's newly enhanced platform

There are big changes coming to the GSA (General Services Administration) Advantage marketplace,...

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How to address supply chain issues this holiday season

Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana...

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Becoming a brand your consumers trust: The DTC Model

Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC)...

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Constellations Brands and BeenThereDoneThat talk direct-to-consumer strategies

Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer...

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The closing gap between the virtual world and reality

On average, people spend 100 days online in a year. With constant connectivity in the palm of our...

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The ROI of actionable insights

A panel of global experts discusses dynamic new approaches to data and intelligent automation, and...

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How to increase your eCommerce traffic (a checklist)

In the past few years, eCommerce listings have become the main window for shoppers, making digital...

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A look at the top Latin America economies and their consumers

Latin America is often overlooked compared to other regions when it comes to global media coverage....

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Ideologies, brands & Americans: How polarization is shaking up the consumer landscape

Defining and aligning with their ideological “tribes” is a growing priority for Americans – and...

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How can brands embrace sustainability in meaningful and believable ways?

4 in 10 Americans said the pandemic has made them more likely to take an active part in...

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Deliver a fresh, compelling shopper experience in 2021

The challenges of the past year have inspired new and innovative ways for brands and retailers to...

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A conversation with TerraCycle on sustainability

Are brands really taking on the challenge of sustainability? Could it even be a profit center? In...

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How premium brands are leading economic recovery

In a post-pandemic world rocked by disruption, premium brands have proven that they can help a...

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Building connections beyond pride month

This episode is an audio version of MRI-Simmons' recent panel discussion on a company's...

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The Asian Powerhouses: Their consumers and values

Asia has been the engine of global economic growth for decades. As the world continues to get...

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The secret to mobile advertising

In the U.S., mobile media now exceeds one-third of all media spending. A 2021 GfK study shows that,...

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The next generation of data scientists

NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans...

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Are we “back”? An update on consumers and COVID-19

As COVID-19 restrictions loosen, over half of Americans say that they will be cautious going back...

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What it means to have a 'healthy' brand

In today's times, brands are expected to be more than a logo. Consumers expect them to take action-...

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Trends to watch: The value of sustainability

The Economist's recent International Sustainability Summit covered environmental issues -and...

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A successful product's journey from idea to launch

80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk...

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How data can drive smarter decisions

Data on consumer buying habits may be common these days – but too often it sits in silos. Brands...

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How to optimize eCommerce and boost sales

The average person's attention span is around 8 seconds. How do you make sure consumers stop...

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What you need to know about B2B influencer marketing

When someone says "influencer marketing," your brain goes straight to consumer products. However,...

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Using consumer trends for strategic insights

Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer...

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Trends to watch: Health & wellness

As the new year begins, the global pandemic has put a new spin on the health and wellness craze we...

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Rewriting the Influencer Playbook

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their...

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Emerging shopping trends: What to watch

From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while...

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The future of work and a digital lifestyle

The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter experts...

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The future of sustainability: What brands & marketers need to know

From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio...

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Going back to school in the time of COVID-19

In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors....

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The changes and challenges of advertising

No matter who you are, you can’t escape ads. As a business, how can your ad speak louder and become...

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The Rise of eSports and its Fans

Esports describes the world of competitive, organized video gaming. But who is its audience? And...

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Finding purpose in crisis: Brands, COVID-19, and social responsibility

In today’s world of deadly viruses and impassioned social protests – none of which will be...

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Bringing new precision to programmatic targeting

At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to...

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Understand the forces shaping the future of shopping

We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To...

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Creating Success Through In-Market Testing

In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In...

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Rewriting the Influencer Playbook

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their...

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How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights

While “trending” may have become a buzzword on social media, distinguishing the deeper trends and...

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Changes in lifestyles & behaviors following COVID-19

Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19...

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Is Sustainability still important in uncertain times? | Podcast

This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim...

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How American consumers are handling the COVID-19 outbreak

COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher from...

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Today's Cannabis Consumers: Understanding their needs, concerns, and purchases

As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while...

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Coronavirus: Tracking its impact on brands & consumers

The world is a different place in 2020. COVID-19, or Coronavirus, has consumers staying home and is...

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The "dark" side of marketing 

It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and...

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Why are we still talking about Millennials?

You've heard it before and you’ll hear it again. Millennials have been a hot topic for years now,...

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How brands can win consumers' hearts in the new marketplace

The past year has changed consumer experience is changing brand relationships in every category. In...

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The future of cookies: The impact on online marketing and consumers

In January 2020, Google announced that it would phase out third-party cookies by the year 2022. One...

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"Driving" consumer expectations in 2021

Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road...

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The world according to Biden and Trump supporters

They are calling it one of the most historic and important elections the country has ever had. In...

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A timeline of COVID and its impact on consumers and brands

As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past...

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The future of the smart home today

Here's an obvious statement- technology surrounds our lives. From security systems and lighting to...

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How does Gen Z feel about COVID-19 and the future?

As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as...

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Activism, anxiety, and the new consumer marketplace

With devastated economies and the calls for social justice around the world, how to brands move...

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Life Under Crisis: How consumers feel about COVID-19 and protests

Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check...

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The Art of Digital Ad Targeting

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh...

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Understanding CBD Consumers

CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product...

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Future of Retail: The Impact of Technology

The mixture of skyrocketing shopper expectations and exploding technologies is fueling a new era of...

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