GfK at CES 2017
GfK experts shared thought-provoking insights with two presentations at CES this year. The Consumer Technology Association's annual event is the leading annual gathering of technology experts and innovators.
Take a look below to download our full presentations and video recordings.
Smart Life Not a Revolution But A Selective Rapid Evolution: The Consumer View
“With the emergence of Millennials as a driving economic force, the “Smart Home” is a reality in their fast-paced, connected lives. But which aspects of Smart Living do Millennials value that will drive faster adoption, and what are their unmet needs that may point to future opportunities for products, services and brands? Please join us as we explore the Smart Life's current - and future -- evolution.”
Presenters:
Tom Neri, EVP - Tech, FinTech & Financial Industries, GfK
Kathy Sheehan, EVP, Consumer Life, GfK
Click here to view the recording and download the presentation.
The Billion Dollar Impact of High Quality Product Content in Google for CE Brands
Use of search engines as a shopping tool has jumped from 17% to 41% in the past year. Google and GfK Etilize will highlight the importance of high quality product content, and how optimizing content in Google can increase sales.
Presenters:
Christian Santiago, Strategic Partner Development Lead, Google
Lloyd Wood, Enterprise Sales/Marketing Manager, GfK Etilize
