Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
With consumer confidence shaken, what messages are still relevant to today’s auto “intenders” – tomorrow’s most likely car buyers? How can auto makers encourage wary shoppers to make a purchase? And how can they build brand loyalty in the midst of so much uncertainty?
The just-released 2020 wave of GfK’s FutureBuy® study gives a foundational view of these forces. Based on interviews with tens of thousands of shoppers worldwide, the research provides a longer-term view of developments that preceded the virus and are continuing to drive shopping behavior in the recovery period.
Learn how consumers are reacting today, possible long-term impacts on behavior and attitudes, how key brands are responding to the crisis, and lessons from past social upheavals.
A new ebook from GfK and BrandTotal uses the payment solutions space as a laboratory for revealing the breadth of dark marketing – and its influence on the reputations of specific brands.
Environmentalism is changing in today's crisis. How are we changing our habits and beliefs during today's lockdown, and will this unprecedented crisis give Americans a new passion for sustainable behaviors and attitudes?
In this GfK Consumer Life ebook, Jola Burnett explores the dramatic transformation of influencers – their roles, their identities, and even their flesh-and-blood humanity.
Big banks have developed a love/hate relationship with their own brands. On the one hand, their reputations – though battered by fraud, hacking, and more – may be helping big banks hold off an all-out assault from smaller, more nimble digital players. People who have money, especially those age 30 and above, still want to keep their funds in a place that they know and trust.
There is consistent evidence in analyzing consumer trends that Americans today are less focused on amassing possessions in defining what a “good life“ is and are more focused on enjoying life experiences with friends and family. Even home ownership, long the defining pinnacle of the American Dream, has diminished in priority, particularly since the Great Recession. This shift in attitude and values is reflected in the relationship consumers have with financial institutions as well. With a greater desire for stability, security and authenticity in their lives and with lingering distrust in the institutions that failed them in these regards just a few years ago, consumers are resetting their expectations of their financial partners.
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