Insights

A GfK webinar exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes.

Capitalize on seismic shifts in the tech landscape and consumer behavior. Watch the on-demand webinar.

GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021

In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns.

In 2020, tech and home life took on even greater importance for consumers – and brands need to refresh their insights and strategies to keep pace.

In this interactive session, Julie Kenar of GfK AutoMobility™ will take on key topics for auto brands in 2021.

How has this unparalleled crisis Changed the trajectory of major consumer trends? COVID-19 has the potential to permanently change what consumers want from brands and retailers

As COVID-19 continues to rage, will sustainability become a lower priority? Should brands invest in a new “green” revolution?

GfK Etilize and BestBuy have worked together on the new PDM process that provides optimized product content including A+ on BestBuy’s website, the goal of increasing sales and conversion.

Introducing your newest model to consumers can be a make-or-break moment for your brand – so you want to be sure you have the right data and insights at your disposal to assure success.

In this troubled landscape, how do brands chart a path forward – to relevance, survival, and success? GfK brought together a panel of thought leaders and industry observers to consider where brands of all kinds go from here.

Explore how consumers are emerging from a "locked-down" lifestyle, how brands can adapt, and different types of approach to advertising and messaging that's more likely to resonate in the next marketplace.

In this webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic.

We explore how this transformation is playing out in key FMCG categories – and what the implications may be for brand trial and loyalty.

In this webinar, GfK draws on the latest wave of data from its benchmark study of the current crisis – the Coronavirus Consumer Pulse – and provides context through our longitudinal Consumer Life trend research.

Understand the consumer benefits of personalization and profiling best practice marketplace examples. Deliver personalized products and experiences has the power to build consumer relationships and loyalty. Join us and learn the best practices for a personalized framework.

Reaction to the COVID-19 virus is upending markets and consumer behavior everywhere. To help you understand where we are – and what might be coming next -- GfK experts share their latest insights.

In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

Digital display advertising has been growing in importance for many years, but the tools to provide insights into how to use it more effectively have been leaving marketers wanting something better.

The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing online purchase conversions is well documented, and is quickly evolving to replicate the in-store shopping experience for online customers. Augmented reality is the next big thing in rich content offering consumer engagement that goes beyond the in-store experience.

More data is available than ever before. How can we take advantage of all of all of it? We now have the ability to know a tremendous amount about an a topic using data “in-hand” before we collect any new data via surveys. By taking a practical approach you can get more out of the data you have and make better use of existing data and survey data, providing greater value to stakeholders.

From the Brexit vote and the US' current presidential campaign...to the Zika virus outbreak and worries about terrorist attacks. 2016 has been a year of volatility. How are consumers reacting, and how should you be responding as you set your marketing plans for the coming year?

Last month, GfK's Karen Ramspacher, SVP, Consumer Insights, presented "Chasing content: Satisfying a fickle TV audience and a crazed advertiser" at the ARF's Audience Measurement conference held in New York, NY. Given the overwhelming feedback, we will be sharing these findings again via a webinar on Wednesday, August 10 at 2:00 PM ET.

Google Manufacturer Center allows brands to provide improved and more accurate information about their products to improve the user experience on Google search, Google Shopping and other Google services. Participating brands have seen up to a 33% increase in purchase conversions.

What you don’t know can hurt you. Americans’ approach to health is undergoing a major shift. And the result is poised to reshuffle thinking and practices in businesses from prescription and over-the-counter drugs, to health insurance and health care, to categories from digital technology to fitness to food and diet.

Coupon users spend substantially more on CPG products than the average household - and it stems from them shopping more frequently and spending more dollars per trip. Do you know how many of your coupon redeemers are new buyers of your brand and how many of them become long-term loyal buyers?