Insights

GfK experts are presenting with key clients at this fall’s biggest consumer insights events.

Consumer Life expert will share insights on "Trust in the Age of Doubt" at Groceryshop

Will deliver insights on consumers and smart technologies from GfK Consumer Life research

Heffernan will share new insights about coupon redeemers from GfK's National Shopper Lab

GfK's POS Tire panel provides an unprecedented, data-rich view of the US tire market.

Equals 3, a marketing-technology solutions provider leveraging the power of AI, today announced a formal partnership with GfK MRI , the leading producer of media and consumer research in the United States.

Digital targeting is raising the value of in-depth, actionable profiles of key consumer groups. In sessions at this year’s Corporate Researcher’s Conference (CRC), GfK experts drew on new studies to provide remarkably detailed looks at both Leading-Edge Consumers (LECs) and US national cannabis users.

At this week’s Path to Purchase (P2P) Expo, GfK will apply its shopper expertise to help attendees profit from the shifting technology landscape.

MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.

In a session at the OmniShopper conference, GfK retail experts will begin to stake out guiding principles to help brands and retailers leverage these emerging dynamics.

GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.

Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.

GfK MRI – the gold-standard source of media and consumer research in the US – has named two proven leaders to guide its strategy and sales. Anna Welch has become Managing Director of MRI, while Michael Drankwalter is now EVP and Media Commercial Director for GfK in North America, including MRI. They will oversee all aspects of the MRI business, with strategic input from Gregg Lindner (Regional General Manager, GfK North America).

New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles

Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.

I’m a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms—pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to “get” me and my needs more often than not.

The issue here is not price; it is the growing number of SKUs that prominently and proudly display what they are not. Grain-free items may have been early to the party—and very successfully so—but the list of “omitters” in the pet food category seems to be expanding every day.

Interested in learning more? Find some additional resources below!

Watch GfK on YouTube, as Maria Lange discusses the hottest trends and topics in the Pet Specialty World.

GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.

Providing consumers with shopping and purchase experiences that will keep them coming back for more is one of the highest priorities for retailers. In-store shopping needs to intertwine seamlessly with the growing online and mobile aspects of purchasing. Ideally, a retail brand will look, feel, engage and deliver to customers at every touchpoint, with every interaction.

Our Point of Sales (POS) tracking experts keep our clients fully up-to-date on what products are selling, where, when and at what price. Using both retailer and reseller data on actual sales, we help track market share and brand performance for our clients and their competition, and analyze global and local market trends. For more information, contact us at petspecialty(at)gfk.com.

Find out how you can monitor how your customer experiences, connects and engages with your brand.

Find out more about GfK's contact lens panel.

The Millennials, a generation of 18-35 year olds are marrying later (if at all) and delaying house purchase. In the US, this group overtook the Baby Boomers (those aged 50-69) as the largest population of pet owners in 2014. What does this mean for pet food manufacturers?