Insights

Events of the past year have only accelerated the trend toward omnichannel shopping -- as consumers use a variety of online and in-store options to get the products they need.

In the tire retail market, data-driven decision making has never been more important. GfK's latest data show major point-of-sale trends in the tire marketplace.

Watching with others still defines a big part of the viewing experience.

Which speakers do consumers own -- and how do they use them?

According the MRI Cord Evolution research, two-thirds of Hispanic TV Consumers intend to keep their pay TV subscriptions.

The majority of TV consumers intend to keep their pay TV subscriptions. They are used to it, they find it convenient, and they rely on it to watch the shows they want to watch.

MRI’s Tech Snapshot highlights the most recent Survey of the American Consumer® (Spring 2018 report), with new insights on the shifting digital landscape.

With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.

Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?

Shoppers today are greatly expanding their use of phones and social networks to find the best deals on their favorite products. But is that improving their shopper experience? Take a look at our infographic, based on the latest FutureBuy® data, to find out.

Take a look at GfK's Black Friday period predictions, and be sure to check back later to see how these predictions measure up against shoppers' actual behavior!

GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.

Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands. GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.

Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands. GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.

Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely highambitions for themselves.

Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely highambitions for themselves.

For consumers, “cutting the cord” to traditional pay-TV reception means giving up less and less; streaming services now boast  features once exclusive to cable and satellite. But for advertisers, losing the cord connection to audiences has been a huge adjustment.

Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.

Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.

To meet consumers where they are, content providers need to work with manufacturers to get their apps pre-loaded into smart TV's and TV connected devices.

Despite the hype, mobile payment adoption and frequency of use in the US are still very low. How can the mobile payments industry avoid failure and encourage mass adoption among consumers?

With so much content now available at will via online and subscription video services, ownership and renting of individual titles has become surprisingly rare, according to a new study from GfK.

Binge viewing is on the rise in the US. 57% of people regularly binge watch, which is up from 51% in 2015.

According to GfK's The Home Technology Monitor, there continues to be a strong increase in internet-connected devices in the home -- and in the use of these devices for streaming TV and movies.

We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.

We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.

Is your business ready to maximize the smart home? Start by understanding what consumers say they want and expect from you.

We’ve picked up on some interesting advertising trends for refrigerators in North America that you might interest you. Take a look at our infographic to find out more.

To help you prepare for future consumer demand, we have chosen the ten key Tech Trends we believe will have the most impact on consumer needs and behavior in 2016 and beyond.

Find out what the five most notable trends were in 2015 from The Home Technology Monitor, GfK's syndicated series of reports on media ownership, use, and attitudes.

With the rise of mobile and digital, marketers are allocating more and more of their advertising budget to these areas. Measuring digital metrics (GRP, CTR, CPC,…) is good but not enough to see if your digital ad campaign was successful. Learn more about the real impact of your digital ad campaign.

Live/linear TV is still the dominant way of using a TV set. While the level of use of a TV set hasn't changed much since 2004, the source of content has changed significantly, with increases in playback viewing (DVR recordings, pay TV VOD, DVD/Blu-ray discs, VCR) and streaming on a TV set offsetting drops in live/linear network viewing.