Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
Hear from Constellation Brands how they are leveraging segmentation work which crosses consumer segments with occasion and revenue mapping to provide an integrated consumer-centric roadmap to ground strategy at all levels of the organization.
GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.
Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace.
“With the ever-increasing amount of data sources, new technology and other advances, our worlds are changing dramatically. Do the new possibilities excite you? At the same time, are you suffering from “data overload anxiety"? Are you constantly pushing to get the most out of your research in a changing environment?”