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Government & Academic (North America)|KnowledgePanel® (North America)|United States|English

Survey is only part of the puzzle: Data integration


Whether for policy analysis, program effectiveness, or academic research – data integration can enrich your research and explain much more than a survey alone. Understanding this additive approach to surveys is crucial...and the time is now.

During this short video, we will start to answer some of the questions you may have:

  • What data can I integrate?
  • How should I prepare my study?
  • What should I expect from my analysis?
  • Will I achieve the same level of rigor?

Want to find out more about how a data fusion works? Take a look at our GfK MRI Survey of the American Consumer® & KnowledgePanel® Fusion technical document to learn about our methodology.

Download the technical document