According to GfK's The Home Technology Monitor, there continues to be a strong increase in internet-connected devices in the home -- and in the use of these devices for streaming TV and movies.
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Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Kelly Augustine takes us through 5 polarizing election issues between Biden and Trump supporters in the US presidential elections- and the issues ...
Understand the varying opinions on how education systems are handling the pandemic, how it has affected brands that rely on back-to-school sales, and ...
No matter who you are, you can’t escape ads. As a business, how can your ad speak louder and become more memorable than the rest?
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