GfK presents with A+E, Constellation Brands at TMRE

Experts from GfK North America are sharing the virtual stage at The Market Research Event (TMRE) with two key clients – A+E and Constellation Brands.

On October 5^th, GfK hosts a 10-minute Success Story discussion with A+E. Jola Burnett (VP, GfK Consumer Life) interviews Suzanne Persechino (Head of Insights Group, Audience + Brand, A+E) at the GfK/MRI-Simmons virtual booth. This fireside chat explores the challenges A+E has faced in 2020 and its goals and opportunities for 2021.

Also on the 5^th, GfK co-presents with Constellation Brands focusing on “Drinking in the Digital World: Activating an Alcohol Segmentation for Portfolio Success.” Pam Emerick (Director of Consumer Insights, Constellation Brands) and Colleen Hamilton (VP, GfK) reveal how the beverage maker leveraged segmentation work that crosses consumer segments with occasion and revenue mapping. This innovative approach has provided Constellation with an integrated consumer-centric roadmap to ground strategy at all levels of the organization.

On October 6^th at 3PM, Persechino and Burnett return to present “Me, We, & Us: How Social & Cultural Themes Are Impacting Pandemic Programming & Marketing.” In 2020, people’s needs and concerns have changed dramatically – amplifying existing trends, as well as creating new ones. Working with the experts at GfK Consumer Life, A+E has translated these fast-moving developments into programming and real-world actions that tune in to people’s needs in three crucial spheres: “Me,” “We,” and “Us.”

To learn more about GfK’s presentations and offerings, contact marketing@gfk.com.