New data from MRI provides an update on which Smart Speakers US consumers own, how they use them, and more.
Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Explore how consumers are emerging from a "locked-down" lifestyle, how brands can adapt, and different types of approach to advertising and messaging ...
In this podcast, we look into the minds of Millennials as the first of them turn 40. Learn what truly makes this generation different from the rest.
Learn how consumers are reacting today, possible long-term impacts on behavior and attitudes, how key brands are responding to the crisis, and ...
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