According to new 2019 data from GfK’s US panel of independent tire dealers, out-the-door price increases – especially on non-Light Truck tires – have resulted in a stronger trend for dollar sales rather than unit volume for the year to date. This dollar strength has helped the US independent market stay essentially flat overall, despite decreases in unit sales.
GfK insights representing over 3,200 dealers nationwide show that the overall independent tire market posted -0.2% change in unit volume YTD, compared to the same period in 2018, but gained 2.4% in dollar sales. (See Table 1.)
Passenger car and SUV tires – which account for over 80% of the US market – recorded a 0.9% increase in dollar sales YTD, compared to the same period in 2018, but a drop of 1.4% n unit volume.
Segments posting strong performance YTD include Rims 18” or larger, Light Truck tires, and Summer models.
Table 1. Year-to-date tire sales results – US independent channel
January through September 2019
| % change in
unit volume vs. 2018 (YTD) | % change in dollar sales vs. 2018 (YTD) |
All tires | -0.2 | 2.4 |
Passenger Car & SUV | -1.4 | 0.9 |
Light Truck | 7.2 | 7.6 |
18" & above | 7.6 | 8.0 |
UHP Speeds | -2.4 | -0.3 |
Run Flats | 0.1 | 1.3 |
Summer * | 15.2 | 13.7 |
Source: GfK’s US POS panel of independent tire retailers ... * Summer tires are those marketed as such
GfK is adding over 1,400 independent US tire retailers to its panel over the next several months. These additional doors will allow GfK to provide more granular breakouts of the market. Starting in 2020, GfK will begin to deliver weekly and regional breakouts of its data, allowing for more local analysis of individual markets.
