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Press release
Media and Entertainment|Technology|Media Measurement|GfK-MRI|United States|English

MRI-Simmons to reveal connections between streaming TV and political engagement at Mavericks of Media

New York, NY, 09.07.2019

Consumer insights leader to share latest TV connectivity trends from ongoing Cord Evolution Study

The 2020 presidential campaign will only intensify concern about effective targeting across platforms. At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, MRI-Simmons) will share insights essential to smarter targeting via traditional and streaming TV, revealing links between TV connection status and political beliefs and engagement.

To read more, go to this link.

   
 
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