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Press release
Financial Services|Media and Entertainment|Retail|Travel and Hospitality|Consumer Goods|Media Measurement|GfK-MRI|United States|English

MRI-Simmons, EthniFacts leverage cross-cultural attitudes for richer targeting

New York, NY, 14.11.2019

New tool reveals untapped audiences for cross-cultural marketing

MRI-Simmons, the leading provider of insights on the American consumer, and EthniFacts, a leader in cultural profiling, today announced the launch of Cultural Suite, a powerful tool that allows marketers to reveal expanded target groups for culture-based marketing to all consumers.


Click here to learn more on the MRI-Simmons website.