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Press|Technology|United States|English

GfK to Share New Insights on Mobile Payments, Shopping at Electronic Transactions Association Forum

New York, NY, 18.10.2016

Spenny to discuss digital shopping behaviors, shopper loyalty, and mobile payment usage

At this year’s Electronic Transactions Association (ETA) strategic leadership forum, GfK will share new learnings on mobile shopping and payments with business leaders in payments technology, mobile and e-commerce, and other cutting-edge industries.

The Strategic Leadership Forum will be held October 19th through 21st, 2016, in Palm Beach, Florida. GfK’s Tim Spenny (Senior Vice President, Visa Global Relationship Lead) will present highlights from the US mobile payments section of GfK’s latest FutureBuy® research exclusively for the ETA’s membership.

Click here to request additional information on FutureBuy®.

Spenny’s session, “Mobile Shopping in the US,” – taking place Thursday, October 20th, at 4:15PM – will focus on improving customer loyalty by understanding shopping behaviors online and in-store, taking a close look at mobile payments and the evolving omni-channel experience.

At GfK, Spenny is a payments expert within the Financial Services practice, overseeing the design, implementation, and delivery of custom and customer research for key FS clients in North America. A member of the GfK team since 2012, Spenny brings both supplier and client-side experience to the research process. He has spoken and written widely on the topic of mobile payments, with articles in Let’s Talk Payments, Mobile Payments Today, and elsewhere.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK