At one of the premier events for thought leaders in consumer insights, GfK experts will play key roles in all three days of the agenda, including co-presentations with Ferrero and Microsoft.
The Market Research Event (TMRE) is taking place October 16th through 18th in Scottsdale, Arizona. Now in its 18th year, the annual conference draws over 1,100 market research and insights professionals.
Minimizing risk factors for new products
At 11:40AM on October 16th – as part of the “Power Partnering” track – GfK’s Neal Heffernan (EVP, Shopper & Consumer Insights) will co-present with Ferrero’s Yann Bastien (Head of Innovation) on “The Value of In-Market Testing.” They will reveal how Ferrero worked with GfK to create an in-market model that focuses on the long term, successfully limiting the risks that so many new products face.
Heffernan and Bastien will explore
A cross-category approach to measuring ad effects
As part of the same “Power Partnering” track on October 17th, GfK will present with Microsoft’s Samantha Moore (Campaign Insights) for “Understanding Advertising Impact across Brand Portfolios.” GfK’s Jon Brand (SVP, Marketing Effectiveness) and Jennifer Reece (Senior Director, Marketing Effectiveness) will join Moore to show how Microsoft worked with GfK to understand how advertising is working at Microsoft across categories as well as within the advertised brand.
The session will show how
Chairing a conference track
In addition, GfK experts will chair the “Technology & Future Growth” conference track on three successive days, introducing presentations from FitBit, Intel, MetLife, Pfizer, Pizza Hut, and Walmart, among others. The GfK chairpersons will be:
For more information about GfK's presentations, write to marketing(at)gfk.com.