GfK will play a major role at this year’s PBIRG Annual General Meeting (AGM), with Justin Edge (Global Head, Health) co-chairing the event and Korey Johnson (SVP, User Experience) sharing insights on designing products and services for aging populations.
The theme of the meeting – taking place May 15th to 17th in Boca Raton, Florida – will be “It’s a Complex World: Complex Patients, Markets and Technologies.” PBIRG is a non-profit association that focuses on advancing market research, business intelligence, and planning within the lens of global healthcare.
On May 16th at 10:50AM, Johnson will show audience members how to design effective, efficient, and satisfying user experiences for aging populations. His session, “Bridging the Gap Between Identifying and Designing for Needs of the Aging Population,” will cover such key user experience factors as device interfaces, combination products, and packaging and labeling.
Read the abstract for Johnson’s presentation.
In his GfK role, Johnson collaborates with other senior managers to shape UX strategy, particularly in the healthcare and medical device industry. Leveraging a strong background in Human Factors Psychology, he works closely with medical device manufacturers to plan and manage programs of human factors research that lead to the design of safe and effective medical technology and devices.
Edge leads GfK’s North America Health business, where he has championed new solutions to fit the changing business models and operating environments of clients in biopharma and health technology. During his 20-plus years in research and consulting, Edge has been advising companies on innovation and new product introductions, customer loyalty, brand and global growth strategies. He also has a strong track record in developing profitable research and consulting businesses via organic growth and acquisition.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.