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Press release
Financial Services|Technology|Trends and Forecasting|Consumer Life|Smart Home|GfK-MRI|United States|English

At CES, GfK Will Focus on Smart Life Adoption, High-Quality Product Content

New York, 03.01.2017

Sessions include co-presentation with Google

GfK experts are starting 2017 on a high note with two presentations at CES®, The Consumer Technology Association’s annual event in Las Vegas. In their sessions, GfK’s thought leaders will focus on values that drive Smart Home and Smart Life adoption and the importance of high-quality product content to e-commerce sales (a co-presentation with Google).

The event, which draws more than 165,000 attendees, is the leading annual gathering of technology experts and innovators, running January 5th through 8th, 2017.

On January 4th at 1PM, GfK’s Lloyd Wood (Enterprise Sales/Marketing Manager, GfK Etilize) will present with Google’s Christian Santiago (Strategic Partner Development Lead, Google) on “The Billion Dollar Impact of High-Quality Product Content in Google for CE Brands.” Both GfK sessions will take place at room N257, North Hall, in the Las Vegas Convention Center.

Wood and Santiago will highlight the importance of “A-plus” content to increasing sales and minimizing shopping cart abandonment, returns, and other ecommerce challenges. By leveraging GfK Etilize content and Google’s Manufacturer Center, companies can improve discoverability and consumer engagement with their products and increase their online conversion rates.   

On the same day at 2:15PM, GfK’s Tom Neri (EVP, Technology and Financial Services) and Kathy Sheehan (EVP, Consumer Life) will offer “Smart Life Not a Revolution but A Selective Rapid Evolution: The Consumer View.” The session will tell how to prepare design experiences, build brand loyalty, and sustain business growth by:

• understanding what drives Smart Home and Smart Life adoption,
• exploring what capabilities consumers value, and
• identifying which segments of the market will drive faster uptake. 

To learn more about GfK’s presentations, write to marketing(at)gfk.com.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com/en-us or follow GfK on Twitter.

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