Google Manufacturer Center allows brands to provide improved and more accurate information about their products to improve the user experience on Google search, Google Shopping and other Google services. Participating brands have seen up to a 33% increase in purchase conversions.
GfK's Lloyd Wood and Google's Christian Santiago & Meg Mason discussed how detailed product information and high quality images increase search results accuracy and cart conversions making for an improved shopping experience. We’ll also highlight how GfK Etilize enables daily optimization of your products in Google through industry leading product structure and automation.
Check back soon to view the webinar recording!