In a presentation this week, GfK's Neal Heffernan (EVP, Sales Analytics & Testing) will share new insights about today's coupon redeemers. Leveraging data from GfK's National Shopper Lab -- a panel of over 80 million loyalty card users across 20 retail banners -- Heffernan will explore topics such as
Heffernan will be presenting on May 1st at 2:20PM to the annual conference of the Association of Coupon Professionals (ACP), taking place in Orlando, Florida from April 30th through May 2nd.
Heffernan leads the GfK Sales Effectiveness team in North America, overseeing the design, execution and analyses of marketing ROI studies utilizing retailer loyalty card data and in-market
controlled store tests (CSTs). He has over 25 years of experience, with expertise in promotion effectiveness, new product forecasting, marketing mix, shopper loyalty analytics, and advertising testing.
To learn more about this presentation, contact marketing(at)gfk.com.