Technological innovation continues to be the No. 1 force transforming the shopper space. Change comes at a dizzying pace and is challenging shopper marketers to simply keep up when they are trying to get ahead.
In an all-new presentation at this week’s Path to Purchase (P2P) Expo, GfK will apply its shopper expertise to help attendees profit from the shifting technology landscape. In “Not Your Father’s Shopping Cart,” GfK’s Stacy Bereck (Managing Director [NA], Consumer Insight) and Tom Neri (Commercial Director [NA], Tech & Durables) will profile emerging and key trends, pairing them with both examples and insights.
The P2P Expo is being held October 2 to 4 at the Minneapolis Convention Center.