Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?
Take a look at the infographic below from GfK’s latest FutureBuy® report to find out!
To learn more about omnichannel touchpoints, download a free sample report of this year's FutureBuy study for the United States.