logo EN-US

NewYork, 11.10.2016

Home Technology: Digital Media Players

To meet consumers where they are, content providers need to work with manufacturers to get their apps pre-loaded into smart TV's and TV connected devices.

Download the full infographic here.

Related Products

  • GfK Content Appreciation Solution

    Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

    Read more
  • GfK Cross Media Measurement

    The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.

    Read more
  • GfK Audience Ascription Modelling

    GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

    Read more

Related Insights

  • 10.07.2020

    News

    Bringing new precision to programmatic targeting

    At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ...

  • 10.07.2020

    News

    Bringing new precision to programmatic targeting

    At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ...

  • 23.06.2020

    Articles

    Testing wisely for an uncertain future

    As shoppers wants and needs continue to evolve in the midst of today’s disruptions, FMCG brands, marketers and retailers need to adapt. New or ...

View all Insights