logo
search
EN-US

05/25/2016

Health and wellness today: The consumer perspective

What you don’t know can hurt you.

Americans’ approach to health is undergoing a major shift. And the result is poised to reshuffle thinking and practices in businesses from prescription and over-the-counter drugs, to health insurance and health care, to categories from digital technology to fitness to food and diet.

In this insight-rich, data-based webinar, drawn from GfK’s authoritative trend surveys of consumers in the US and around the world, Jon Berry, Vice President of GfK Consumer Life (Roper Reports®) addresses:

  • Consumers’ point of view on what’s right – and wrong – with health care today; the changes they’re making to get healthy (and where they see themselves falling short); the frustrations they’re having with new technologies like health monitors; and how they want to age (hint: it’s not the way their parents did).
  • The larger context of the major shift in values we’re seeing among Americans and around the world, which is roiling the society and marketplace – and creating significant opportunity.
  • How businesses in health and wellness should be speaking to these emerging trends in their new-product innovation and their marketing and advertising.

Click here to view the webinar recording.

Related Products

  • gfknewron

    AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

    Read more
  • gfknewron Predict

    AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

    Read more
  • gfknewron Market

    Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

    Read more

Insights

View all Insights