GfK MRI’s Kevin King (SVP, Media and Mobile Trends, GfK) and Karen Ramspacher (SVP, Consumer Insights & Trends, GfK MRI) will be presenting “Defining the Undefined: Your Elusive Mobile Audience” at the American Magazine Media Conference 2017.
Defining the Undefined: Your Elusive Mobile Audience
Wednesday, February 8th – 12:00 PM (EST)
Mobile commands a growing share of digital ad dollars – but precision targeting is still just an aspiration in the handheld world. Demographic and behavioral data can only take advertisers halfway to their goal of smart mobile spending and ROI. GfK’s Mobile Audience Match infuses passively measured mobile data with the rich insights from MRI’s Survey of the American Consumer, creating a truly sophisticated mobile ad marketplace.
We are bringing you the first GfK MRI live stream session on Facebook. Kevin King will be discussing all things mobile precision targeting and answer any pressing questions you may have.
Join us as we go live from the American Magazine Media Conference 2017 on Wednesday, February 8, 2017 at 1pm EST on our Facebook page. You can also follow the conversation by using the even hashtag #AMMC17 on Twitter and Facebook.
We’ll see you there!