Our current understanding of “impulse” buying is firmly rooted in brick-and-mortar landscapes – such as candy at the checkout, displays on high-traffic racetracks, and co-location of multiple products sold as a “solution” (i.e. bananas in cereal aisle).
But rapidly changing shopping modalities, along with the explosive growth of ecommerce, demand that we redefine impulse buying for a new era. In a session at the OmniShopper conference, GfK retail experts will begin to stake out guiding principles to help brands and retailers leverage these emerging dynamics.
GfK’s Joe Beier (SVP, Shopper & Retail Strategy) and Karen Goldstein (SVP, Consumer Insights) will present “Shop, See, Buy: Redefining ‘Impulse’ in the Digital Shopping Age” on June 14th at 2PM, as part of the conference’s ecommerce track. Their session will cover