Connected Consumer Index

GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

It enables a quick comparison of how ‘connected’ the different regions and countries are per capita, giving trends over the last 5 years and a forecast for the current year. 

The index incorporates 11 device types (smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, video games console, e-reader, connected cars, smart home) with data weighted for usage.  

Explore the Connected Consumer Index