Dark marketing is transforming the brand marketplace, making it difficult to get a coherent view of what‘s happening from the consumer‘s perspective. GfK's Rolf Swinton and Natasha Stevens took to the virtual stage at IAB Conecta 2020 to give its audience the tools for Media, Brand Measurement, Consumer Insight and Strategy teams to achieve higher ROI in social media marketing.
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.Read more
A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.Read more
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.Read more
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