New York, NY,
GfK's ongoing partnership with the National Retail Federation (NRF) continues to deliver exposure for GfK insights on shoppers -- as well as our recent studies of consumers and COVID-19.
Th NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries.
On July 21st, GfK's Joe Beier (Marketing & Consumer Insights) and Rachel Bonsignore (Consumer Life) will present as part of the NRF NXT virtual conference. The three-day online event -- for retail ecommerce and digital marketing pros -- features live sessions, virtual expo, and nextworking with peers.
You can learn more -- and register for free -- at this link.
Beier and Bonsignore will be taking on the topic of "The COVID-19 Curveball: How an Unparalleled Crisis Changed the Trajectory of Major Consumer Trends – and What That Means for Retailers" at 1:45PM EDT. Their presentation is prerecorded, but they will be answering questions live right after the session.
COVID-19 has undeniably altered the short-term landscape for brands and retailers -- but broad shifts in consumer needs do not happen overnight. Many trends in shopping and brand preferences that we see today have been building up for a while, but are manifesting much differently now than in pre-pandemic times. Beier and Bonsignore will explore the implications of today's trends, drawing on data from Consumer Life, FutureBuy, and the Consumer Pulse studies.
In addition, Bonsignore appears on a new episode of NRF's Retail Gets Real podcast, looking at "How Social Values Are Impacting Consumer Behavior." She discusses how consumers' values have increasingly affected their shopping choices, and how the current climate -- with COVID-19 and racial equality protests -- presents an opportunity for brands.
Learn more and listen to the podcast at this link.
Contact Beier (firstname.lastname@example.org) or Bonsignore (email@example.com) if you have questions about the research behind these events.
In a live virtual learning session, GfK experts will share ideas for bringing new intelligence and value to sustainable marketing.
A GfK webinar exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes.
A discussion on sustainability challenges in the corporate world, the rise of the circular economy, consumer needs, and more.
Contact us with product, career or other inquiries.
Subscribe to GfK Insights
Maximize your brand, campaign effectiveness and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence and predictive analytics.
The right products, audience, and timing are key to win. With our point of sales insights and advanced analytics, we help you adjust your tactics fast to maximize impact.
Manage your pricing strategy and tactics with a total market view. With advanced analytics react quickly, optimize promotions, monitor competitors, and identify new opportunities.
Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360⁰ view of your product's universe.
Determine pricing, promotion, marketing and merchandizing to drive sales across your portfolio. Make decisions fast with consumer trends, market and sales insights, combined with advanced analytics.
Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer and competitive intelligence to improve your planning.
Innovation, premiumization, performance, experience, simplification – understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience and personalization.
State-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with media content on individual channels and cross media.
Influence purchasing decisions during any, and all, phases of the product lifecycle. Link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Understand consumers to transform their experience. Harness technology & innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs the competition.
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Boost your brand with a powerful combination of solutions to maximize brand health, performance and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Our suite of marketing effectiveness solutions cut through the ‘noise’ to deliver clear and actionable insights so you can ensure your advertising message gets to the right people – everytime.
Understand consumers and shoppers with our propriety data sources and advanced analytics. Identify values and motivations, path to purchase and sales triggers that inform strategy and maximize sales.
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with content so brands can maximize ad campaigns.
Incredible noise. Powerful signals. Welcome to gfknewron 2.0
Predict the future so you can win it with gfknewron
Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. With gfknewron, what happens next is in your hands.