A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.”
New GfK global research reveals that roughly one-third (30%) of US consumers read books “every day or most days” – equal to the average for all 17 countries covered by the study.
How can brands and marketers leverage a variety of data sources to unlock insights and stronger growth?
The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.
New GfK global research reveals that three quarters of US consumers find reliability (79%) and safety in an accident (75%) to be “very important” automobile features – more important than fuel economy (69%) and low running costs (63%).
Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men.
With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.
David Albert, a seasoned team leader and strategic consultant, has expanded his role at GfK in North America, becoming Managing Director of both the Digital Experiences and Shopper and Retail Strategy teams.
With mobile platforms claiming more and more ad dollars, the need for detailed profiles of mobile audiences is growing exponentially.
To capture audiences and ad dollars in the super-competitive digital space, TV content creators and distributors need to take their sales games to the next level.
In a newly released GfK study of 17 countries, one in four (25%) US consumers strongly agreed with the idea of sharing personal data in exchange for benefits and rewards. This is slightly below the global average of 27%.
In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.