A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”
To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.
Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.
GfK, the global leader in POS (point of sale) tire retail measurement, has launched a new panel covering the US independent tire channel.
At a time when US environmental policy is under increased scrutiny, more than half (56%) of consumers here still say they are willing to pay more to use environment-friendly (“green”) products – an uptick of three percentage points from the 2010 level (53%).
At next week’s Digiday Brand Summit, GfK MRI’s Sarah Liddle (VP, Sales) will show how offline data can enrich programmatic targeting and lead to more effective online campaigns.
In a featured presentation tomorrow at Petfood Forum, GfK’s Maria Lange (Business Group Director, POS Tracking – Pet) will explore “What’s Next for Pet Specialty?”
What is the value of a “touchpoint” if the source is not trusted? As TV networks head into their annual upfront presentations to advertisers, this question remains a key element – sometimes a missing piece – in any discussion about media planning effectiveness and ROI.
A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.”
New GfK global research reveals that roughly one-third (30%) of US consumers read books “every day or most days” – equal to the average for all 17 countries covered by the study.
How can brands and marketers leverage a variety of data sources to unlock insights and stronger growth?
The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.