In GfK's annual FutureBuy study, which has been tracking emerging shopping trends for 7 years, reports of omnichannel shopping for key household products have jumped significantly in just one year.
While Canadians have been hearing the “good word” about healthy eating for decades, GfK research suggests that this raised awareness is not always leading to smart food choices.
While healthy eating has gained plenty of news attention in recent decades, GfK research shows that US consumers lag behind global averages in putting awareness of healthy ingredients into action.
Smartphone average selling price (ASP) globally accelerated further in 3Q17, posting the highest year-on-year increase in any observed quarter. Strong 3Q demand for smartphones is powered by Latin America, Central and Eastern Europe
GfK MRI is offering access to its University Internet Reporter service to students taking part in GfK's NextGen Competition.
With new, younger consumers becoming the focus of marketing in almost every category, GfK will be providing breakthrough insights on these emerging generations at next week’s The Market Research Event (TMRE).
GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).
According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.
According to a recent GfK study in 17 countries, two-thirds (68%) of US consumers value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for in the US among 10 activities mentioned in the survey.
Julian Baim – the leading light of GfK MRI's top-quality, innovative research on magazine audiences – will receive the Lifetime Achievement Award from the Advertising Research Foundation (ARF).
In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.
In an online survey just released by GfK, 34% of US consumers report that they garden or do yard work either daily or weekly, while 22% garden “at least once a month.”