Undergraduate researchers from Roosevelt University have won GfK’s seventh Next Generation (“NextGen”) Competition.
The latest data from GfK’s nationwide point-of-sale (POS) panel shows that the Light Truck category is leading a sluggish tire retail market in the US.
As part of its gold-standard Survey of the American Consumer®, GfK MRI is now collecting data on medical and recreational use of cannabis by US consumers.
GfK’s 2018 Smart Home report for the US shows that nine in ten (89%) consumers see the smartphone as a controller of home products and services – up from 70% in 2015.
New GfK research shows that nearly six-in-ten (58%) of US consumers say Smart Home technology is likely to change their lives in the next few years.
Initial data from GfK’s newly launched tire retail panel in the US shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.
The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years.
A new GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference – Internet (“net”) neutrality.
At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow’s most valuable consumers.
As bank earnings and fees continue to soar, a new GfK study shows one-third of Canadian consumers (33%) would be willing to give up human interaction with their banks if it meant paying fewer fees.