Initial data from GfK’s newly launched tire retail panel in the US shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.
The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years.
A new GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference – Internet (“net”) neutrality.
At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow’s most valuable consumers.
As bank earnings and fees continue to soar, a new GfK study shows one-third of Canadian consumers (33%) would be willing to give up human interaction with their banks if it meant paying fewer fees.
Consumer insights expert GfK and POS software provider Comp-Ware Systems are joining forces to give Pet Specialty outlets the information they need to compete in today's highly competitive market.
GfK’s latest FutureBuy® report – tracking shopping habits in 35 countries and 18 product categories – shows Canadians lagging in some digital shopping behaviors and attitudes.
A new GfK study shows Canadians are increasingly putting their trust in online ride and accommodation sharing services, despite high levels of skepticism just five years ago.
In the US, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.
For Canadians, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.
GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.