A GfK Verein study finds trust in economic and political institutions among US consumers is down significantly compared to two years ago.
A new GfK study shows wide gaps between what consumers hope to receive from their banks – in terms of service and financial advice – and what they actually get.
According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.
According to just-released GfK research, nearly one-third of US consumers (31%) firmly agree1 that they “find it difficult to take a break from technology … even when I know I should.”
In four interactive events across North America, GfK is debuting new research and insights on the all-important 15- to 25-year-old consumer group, also known as the Now Generation.
In two presentations next week, GfK will take on subjects very much on marketers’ minds today: the disruptive potential of digital home assistants (DHAs), and the best ways to reach the TV “cordless” population.
Thought leaders from GfK in Canada will take on key topics for marketers and researchers in two sessions at the annual Market Research and Intelligence Association (MRIA) conference.
In a newly released global study by GfK, more than half (53%) of US consumers agree that “experiences are more important than possessions” – compared to only 2% who disagree.
In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that.
Researchers from GfK will share path-breaking new approaches to some of today’s most pressing research issues at this year’s AAPOR annual conference.
Point-of-sale (POS) data from GfK shows continued strong momentum for daily contact lenses, helping to drive overall dollar growth in the US soft contact lens market.
A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.