GfK MRI's new graphically based analytical tool, Visual Reporter, cuts through data quickly to uncover essential insights for smarter targeting.
To empower accurate planning and buying, GfK MRI has released 29 political targets based on its rich, top quality data on US consumers. Incorporating US voter roll data, the segments allow advertisers to target people by voting behaviors, party affiliation, ideological identification, and their stance on social issues.
GfK is strengthening its focus on in-store testing with the hiring of Thomas Schmidt, a consumer insights specialist with more than 20 years’ experience in shopper research.
GfK MRI and E-Poll Market Research have jointly developed and launched a uniquely rich platform offering a granular understanding of consumer/celebrity compatibility.
According to the GfK MRI American Kids Study, virtually all (94%) children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them.
In the first half of 2018, GfK recorded total sales of €45 billion for the global market for televisions (TV).
New Cord Evolution research from GfK MRI shows that almost three-quarters (71%) of all US consumers say they have cable or satellite TV service and have no plans to drop it.
GfK’s Auto Syndicated (Automobility) team in North America has tapped industry veteran Jim Ehrlich as SVP and Account Manager, primarily working with West Coast automotive clients.
Tires that can accommodate higher speeds are capturing a growing proportion of retail sales in the US – another sign that higher-quality products increasingly drive the tire marketplace.
Data analysts and researchers from Acxiom, GfK MRI, and Truth Initiative are working together to battle opioid addiction, identifying how accurate digital data and verification can best play a role.
At IIeX 2018, a leading forum for innovative and disruptive ideas in research and data, GfK will share ideas and prompt discussions to push the industry toward a smarter approach to data and insights.
In recent GfK research, more than half (52%) of consumers said they prefer to install their own Smart Home products – up from 43% in 2015. And 57% say they want to maintain these devices themselves, compared to 51% three years ago.